Product Management: How To Make It As Efficient As Possible

The product manager sits in the center of a complex system, bringing together various aspects of software product creation – development, business analysis, marketing, customer relations, public relations, etc. When all these lines converge on a single point – a successful release – the product manager can breathe a sigh of relief… and start preparing for the next one.

In the last few years, agile methods — particularly Scrum, Lean, and Kanban — have taken hold in development teams around the world. These methods favor light processes, face-to-face interaction, and brief artifacts. They encourage you to work on a small bit of work, show it to a customer, and revise the product frequently based on near real-time feedback.