Becoming A Data Driven Organization

In today's fast-paced global economy, it is generally understood that companies must become data-driven to remain competitive. In the past data has been perceived as a by-product of a business activity or process, for example customer data collected during the sales process is stored in a CRM system and rarely used unless there is a need for follow-up

“Organizations need to spend time asking themselves why they need data or perhaps why now vs yesterday?” This simple question should trigger an avalanche of follow up questions, all of which need to be answered and thought through thoroughly.